Fragmented information
The business spans many systems.
DMS, CRM, service, payroll and vendor applications each hold a useful part of the operating picture.
Agentic dealership intelligence
MergeData unifies dealership systems into one trusted operating layer. Kai turns that context into priorities, recommendations and human-approved action.
Standard: $995/month + $1,990 one-time installation
K
Kai
Product preview · Sample data
Tom · General Manager
Kai
Good morning, Tom. I monitored 796 items last night and found 12 that may need your attention.3 of 12 priorities
- 1. Inventory: Eight vehicles crossed the 60-day aging threshold.
- 2. Service: Six repair orders are awaiting an update.
- 3. Sales: Twelve recent leads have no completed follow-up recorded.
Illustrative Kai experience · Sample dealership data
~1,000 rooftops
Previous platform history
Acquired
Previous platform acquired by CDK Global
Dealer-controlled
Information foundation
Human-approved
Kai actions and messages
Data fragmentation and platform silos
Useful systems. Fragmented context.
Dealership systems do important work. The gap appears when information, business knowledge and follow-through have to move across them.
Scattered knowledge
Definitions and process live everywhere.
Reporting logic, mappings and institutional context are often spread across applications, spreadsheets and people.
Manual follow-through
Acting requires coordination.
Moving from an issue to the right owner, approved action and measured outcome often depends on manual handoffs.
The MergeData platform
Your dealership’s knowledge. Your data. A smarter way to operate.
Bring your dealership data together, put proven reports and your own business knowledge to work, and use AI to see what needs attention and decide what to do next.
01
Connect your dealership data
Bring information from your existing systems together in one place to create a consistent version of the truth. MergeData can be hosted or deployed on-premises, based on your IT needs.
02
Start with proven reporting
Put more than 30 years of dealership reporting experience to work and enhance it with AI. Our base package delivers immediate value by helping teams spot opportunities and potential profit leaks.
03
Legacy reports, not legacy problems
Bring reports forward from legacy and locked platforms quickly, with AI-assisted migration, validation and enhancement for the way your dealership operates today.
04
Choose your AI
MergeData is model-agnostic and supports a range of AI options. Use a leading provider, use MergeData’s hosted access to those models or bring your own tokens.
05
Real-time workflows and automation
Use connected information to identify opportunities and support action across the dealership, from unworked leads to role-specific assignments. Build and refine more relevant reports in minutes with AI assistance.
Built around the stack you already run
Keep your systems. Lose the silos.
MergeData brings dealership information together without replacing the transactional systems your teams rely on.
Logos represent common dealership ecosystem systems, not partnerships or universal connection availability. Connection scope is established during implementation.
CDK
Dealertrack
AutoSoft
Automate
Elead
DealerSocket
DealerMine
CarGurus
AI choice without the lock-in
Your data. Your choice of AI.
Use MergeData’s hosted AI or bring a provider of your own—while keeping the dealership information and business knowledge underneath it in your control.
Standard includes $50 in AI token credits per rooftop per month. Provider configuration and additional usage terms are defined before deployment.
Provider choice
OpenAI
Anthropic
Google Gemini
xAI
Or bring your own
The platform is designed for customer choice and transparent AI economics. We establish the provider, security and commercial configuration for each deployment.
Built by the team that proved the category
The future has arrived inside dealerships. We were prepared.
Built and proven
Josh Blick and William Page III built Executive Eye to solve fragmented dealership reporting. They grew it to roughly 1,000 rooftops, learned what makes dealers trust and adopt intelligence, and saw the platform acquired by CDK Global. MergeData carries that experience into a dealer-controlled, AI-ready foundation.
Prepared for what’s next
William Page III and Josh Blick helped bring each major technology wave into dealerships—from early web applications to big data and business intelligence. At today’s AI inflection point, they are applying that proven experience to practical tools dealers can use to operate more intelligently.
Josh Blick
Co-Founder · Sales & Operations
Built and scaled dealership reporting from the operator’s side—where adoption, trust and measurable results determine whether software lasts.
View LinkedIn ↗
William Page III
Co-Founder · Technology
Architected dealership intelligence at scale and is now connecting proven information foundations with human-approved AI workflows.
View LinkedIn ↗
~1,000
rooftops reached by the founders’ previous platform
Acquired by CDK Global
Previous platform history
Founder perspective · 7 minute read
The State of Dealership Data and AI
Moving from fragmented systems toward dealer-owned intelligence that can evolve with the business.
Read our perspective ↗
Common questions
The questions smart operators ask first.
What is available today—and what is the broader vision?+
MergeData brings dealership reporting, financial and operational data, integrations and AI-assisted workflows into one foundation. Our broader vision is a dealer-controlled intelligence layer that can support more systems, models and workflows as the platform grows.
What happens to our data and definitions if we change systems?+
MergeData is designed to preserve authorized data, mappings, definitions, reporting logic and historical context in a reusable foundation. Specific retention and export terms are defined in the customer agreement.
Does Kai take action without approval?+
No. Kai prepares recommendations, drafts and assignments for an authorized person to review. Automation follows the permissions and approval rules established during implementation.
Which integrations and refresh schedules are available?+
We map the source systems, access methods and refresh expectations before implementation. The final connection plan reflects the dealership’s systems, permissions and vendor access.
What does implementation include?+
Implementation covers source discovery, connection setup, definition mapping, validation, training and the agreed report-migration scope.
What is included in the monthly price?+
The Standard subscription is listed at $995 per month, plus a $1,990 one-time installation. It includes standard DMS, CRM and website connections, customer success, training, daily accuracy monitoring and $50 in AI token credits per rooftop per month. The $995 billing unit and additional AI usage pricing will be documented before purchase.
Can we use our own AI provider or infrastructure?+
Yes, customer-managed AI is part of the platform direction. We define the provider, security and commercial configuration with each customer before deployment.
Security & privacy
Security is part of the product—not an afterthought.
We document the data flow, access model, retention expectations and AI-provider configuration for each deployment.
- Least-privilege access and role-based permissions.
- Encryption in transit for website and service connections.
- Operational access limited to authorized personnel.
- Retention, portability and deletion expectations documented with the customer.
- AI-provider handling defined for the configured workflow.
- Security questionnaires and IT reviews during procurement.
See the operating gap for yourself
Bring us the report your team argues about.
We’ll map the definitions, sources and operating context behind it—and show where MergeData can help.